“A lively guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent.”
Former Editor of WIRED
“In a world where there is no longer any such thing as ‘business as usual’, Nathalie Nahai’s ‘Business Unusual’ is the timely guide to the future you need.”
Founder and CEO, MakeLoveNotPorn
“A powerful, practical guide to thriving in difficult times - a must-read for business leaders and change-makers seeking to build a better world.”
Author, Hooked & Indistractable
About the author
Nathalie Nahai is an international speaker and consultant whose work explores the intersection between persuasive technology, ethics and the psychology behind evolving consumer behaviours.
Author of the best-selling book, Webs Of Influence, Nathalie teaches businesses how to ethically apply behavioural science principles to enhance their online presence, content marketing, product design and customer experience. Clients include Google, Unilever, Accenture and Harvard Business Review, among others.
A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and speaks about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, and The Telegraph, as well as TV and radio.
Contributors include business leaders, experts and psychologists, from Dan Pink and Amy C Edmondson, to Scott Barry Kaufman and Barbara Kellerman