Business Unusual

“One of the defining business books of our times”

Prof. Tomas Chamorro-Premuzic

Business Unusual - Nathalie Nahai

Discover the anticipated new book by best-selling author, Nathalie Nahai

Drawing from cutting-edge research and real-world case studies, discover how to communicate your values and develop a future-proof brand that people believe in


Available to order now from Waterstones, Amazon and more

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Listen to the 22 expert interviews behind the quotes

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Values Map

A free tool to help you identify and communicate your values

Discover your values

What will you get from this book?

1 & 2. Consumer behaviours

How consumer behaviours are evolving and what’s driving these changes

3. The power of purpose

The shift from hedonism to eudaimonia and what it means for business

4. Leadership & 4 Cs

How to build attachment and deepen the people-business relationship

5. Values & virtue-signalling

How to avoid woke-washing by identifying and expressing your values

6. Resonant communication

Techniques to build empathy & effectively transmit emotion

7. Rupture & repair

Strategies for recovery & reconciliation when things go wrong

8. Going virtual

Dealing with discomfort & psychological safety in a virtual world

9. The great reset

Place, purpose & the war for talent

Learn how to build a more resilient business today

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“A lively guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent.”

David Rowan

Former Editor of WIRED

“In a world where there is no longer any such thing as ‘business as usual’, Nathalie Nahai’s ‘Business Unusual’ is the timely guide to the future you need.”

Cindy Gallop

Founder and CEO, MakeLoveNotPorn

“A powerful, practical guide to thriving in difficult times - a must-read for business leaders and change-makers seeking to build a better world.”

Nir Eyal

Author, Hooked & Indistractable

About the author

Nathalie Nahai

Nathalie Nahai

Nathalie Nahai is an international speaker and consultant whose work explores the intersection between persuasive technology, ethics and the psychology behind evolving consumer behaviours.

Author of the best-selling book, Webs Of Influence, Nathalie teaches businesses how to ethically apply behavioural science principles to enhance their online presence, content marketing, product design and customer experience. Clients include Google, Unilever, Accenture and Harvard Business Review, among others.

A member of the BIMA Human Insights Council, she also hosts The Hive Podcast and speaks about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, and The Telegraph, as well as TV and radio.

Contributors include business leaders, experts and psychologists, from Dan Pink and Amy C Edmondson, to Scott Barry Kaufman and Barbara Kellerman

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