Business Unusual

“One of the defining business books of our times”

Prof. Tomas Chamorro-Premuzic

Business Unusual - Nathalie Nahai

Discover the anticipated new book by best-selling author, Nathalie Nahai

Drawing from cutting-edge research and real-world case studies, discover how to communicate your values and develop a future-proof brand that people believe in


Available to order now from Waterstones, Amazon and more

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Listen to the 22 expert interviews behind the quotes

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Values Map

A free tool to help you identify and communicate your values

Discover your values

What will you get from this book?

1 & 2. Consumer behaviours

How consumer behaviours are evolving and what’s driving these changes

3. The power of purpose

The shift from hedonism to eudaimonia and what it means for business

4. Leadership & 4 Cs

How to build attachment and deepen the people-business relationship

5. Values & virtue-signalling

How to avoid woke-washing by identifying and expressing your values

6. Resonant communication

Techniques to build empathy & effectively transmit emotion

7. Rupture & repair

Strategies for recovery & reconciliation when things go wrong

8. Going virtual

Dealing with discomfort & psychological safety in a virtual world

9. The great reset

Place, purpose & the war for talent

Learn how to build a more resilient business today

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“A lively guidebook for any business leader navigating the perils of pandemics, tech disruption and radically more judgmental expectations of customers and talent.”

David Rowan

Former Editor of WIRED

“In a world where there is no longer any such thing as ‘business as usual’, Nathalie Nahai’s ‘Business Unusual’ is the timely guide to the future you need.”

Cindy Gallop

Founder and CEO, MakeLoveNotPorn

“A powerful, practical guide to thriving in difficult times - a must-read for business leaders and change-makers seeking to build a better world.”

Nir Eyal

Author, Hooked & Indistractable

About the author

Nathalie Nahai

Nathalie Nahai

Nathalie Nahai’s background in human behaviour, web design and the arts offer a unique vantage point from which to examine the complex challenges we face today. Her best-selling book: Webs Of Influence: The Psychology of Online Persuasion has been adopted as the go-to manual by business leaders and universities alike, and her new book, Business Unusual: Values, Uncertainty and the Psychology of Brand Resilience, has been described as “One of the defining business books of our times”.

A favoured speaker, consultant and advisor to Fortune 500 companies, Nathalie also serves as a behavioural science advisor and helps organisations to ethically apply behavioural science principles to enhance their business. Having lectured at some of the world’s most prestigious institutions, Nathalie’s ability to ignite conversation and offer tools and strategies with which to harness human potential, has helped countless organisations transform how they approach business online, with clients including Google, Accenture, Unilever and Harvard Business Review, among others.

Nathalie is also the host of the popular show, The Hive Podcast, and speaks about the impact of emerging technologies in The Atlantic, The Wall Street Journal, Business Insider, Forbes, Harvard Business Review, Stylist, and The Telegraph, as well as TV and radio.

Contributors include business leaders, experts and psychologists, from Dan Pink and Amy C Edmondson, to Scott Barry Kaufman and Barbara Kellerman

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